Week 6

I am getting nearer to the deadline, and the video is almost all done! And in my report it is mostly the main marketing communications section that I must finalize. I am so happy with my video, in the end I changed the music to a song named “Close to me” by the cure.

I believe that this was the best option for me, as they also wear Dr Martens, and are known in recent history, but for my video, which is A young women walking around east London, did not quite fit well with The Who, The Jam or even the clash! I found this song to be very feminine and just right for the footage that I had produced!

As my location is based at Box park, I had a long thing about where I would want the launch event to actually be. Having it just in the room that is rented out would not be enough, and so I researched about other box park events as well as what Doc Martens have previously done at events in store, and what I found was quite interesting, also they have put on shows which relate to the shoe brand. 

Which has inspired me for the launch event held at BOXPARK. As well as this, which they are currently doing worlwide around different shops :

In store events have been popular within Dr Martens. They do it a lot to market their shops, as it is a brand that is targeted at younger people therefore they enjoy this type of thing. Also, 20% off in store is a huge discount. Although, I will not be doing this on launch evening.