PPD

I am happy with my concept of my Brand extension. I think that having a leather jacket collection for Dr Martens really works and would be incredibly successful. Although, I do regret only having it as a pop-up store, I think if I could do it again, I would place the leather jacket collection in a few major shops over the UK such as Glasgow, London and Cardiff.

Overall, I have loved but also disliked this project at the same time. I really enjoyed the branding and marketing part of this project, also the promotional video, as it was completely up my street, I have previously done media in sixth form and knew I would enjoy planning and creating this. I honestly feel that the promotional video was probably my best work within the project. My worst, on the other hand was finance and management. I really struggled to find suppliers and the whole concept confused me a lot. Also, I felt that, in marketing you do not often have to deal with all the finance.

Also, after being unwell again with my illness, I found it very difficult to get work done as fast and as practically as I had hoped, and feel I should of questioned things more rather than trying to understand it by myself, which made me feel more un well because I had stressed myself out. Also, I have always had a very bad problem with being aware of how much time I have to do the work, which makes me struggle even more.

I have realized that I am capable of doing a marketing plan but when it comes to business plans I struggle increasingly more on all the other aspects of it.

My blog turned out ok I thought, as I feel I explained my thought process well towards the start for example the planning and research into my brand extension idea. I feel as it got towards the end I was saying less as I was trying to focus more on the report, and so I was struggling to explain my creative thought process as much.

I also enjoyed being on photoshop, designing the logo for the new Dr Marten collection. I felt that in this particular project, I excelled in creative work. The logo was one of the best things I created, as it matched well with the collection and the culture of Dr Martens, they are so well known for being simple yet so British, and the logo really showed that.