Youtube link

https://youtu.be/eEzKcphch3c

PPD

I am happy with my concept of my Brand extension. I think that having a leather jacket collection for Dr Martens really works and would be incredibly successful. Although, I do regret only having it as a pop-up store, I think if I could do it again, I would place the leather jacket collection in a few major shops over the UK such as Glasgow, London and Cardiff.

Overall, I have loved but also disliked this project at the same time. I really enjoyed the branding and marketing part of this project, also the promotional video, as it was completely up my street, I have previously done media in sixth form and knew I would enjoy planning and creating this. I honestly feel that the promotional video was probably my best work within the project. My worst, on the other hand was finance and management. I really struggled to find suppliers and the whole concept confused me a lot. Also, I felt that, in marketing you do not often have to deal with all the finance.

Also, after being unwell again with my illness, I found it very difficult to get work done as fast and as practically as I had hoped, and feel I should of questioned things more rather than trying to understand it by myself, which made me feel more un well because I had stressed myself out. Also, I have always had a very bad problem with being aware of how much time I have to do the work, which makes me struggle even more.

I have realized that I am capable of doing a marketing plan but when it comes to business plans I struggle increasingly more on all the other aspects of it.

My blog turned out ok I thought, as I feel I explained my thought process well towards the start for example the planning and research into my brand extension idea. I feel as it got towards the end I was saying less as I was trying to focus more on the report, and so I was struggling to explain my creative thought process as much.

I also enjoyed being on photoshop, designing the logo for the new Dr Marten collection. I felt that in this particular project, I excelled in creative work. The logo was one of the best things I created, as it matched well with the collection and the culture of Dr Martens, they are so well known for being simple yet so British, and the logo really showed that.

Week 6

I am getting nearer to the deadline, and the video is almost all done! And in my report it is mostly the main marketing communications section that I must finalize. I am so happy with my video, in the end I changed the music to a song named “Close to me” by the cure.

I believe that this was the best option for me, as they also wear Dr Martens, and are known in recent history, but for my video, which is A young women walking around east London, did not quite fit well with The Who, The Jam or even the clash! I found this song to be very feminine and just right for the footage that I had produced!

As my location is based at Box park, I had a long thing about where I would want the launch event to actually be. Having it just in the room that is rented out would not be enough, and so I researched about other box park events as well as what Doc Martens have previously done at events in store, and what I found was quite interesting, also they have put on shows which relate to the shoe brand. 

Which has inspired me for the launch event held at BOXPARK. As well as this, which they are currently doing worlwide around different shops :

In store events have been popular within Dr Martens. They do it a lot to market their shops, as it is a brand that is targeted at younger people therefore they enjoy this type of thing. Also, 20% off in store is a huge discount. Although, I will not be doing this on launch evening.