Week 3

This week, I decided to look into what I felt I wanted to do for my 30 second film. Obviously, I had a brief idea about what I wanted to include in my video, for exmaple, I really wanted the heritage to stay in the video like Doc Martens have done previously in their fashion films, infact that is often their main focus, reliving what goes into the brand.
For example their video called"A history of standing for something"

https://www.youtube.com/watch?v=Dkv1UVKF608

In this video you can see, what Dr martens have stood for, involving who has wore the shoes in the past; like the working class man, and then going on to show their past in music, and in other youth cultures "We stand for the reckless youth". Then going on to say "We stand for being British". Differently' from there, it goes through a computer to china, displaying a girl over wecam showing off the boot then the next caption on screen is Chinese. Which suggests the brand are saying, yes we are British but everyone with their own individual style, internationally, should show that through our boots. Ending caption being, "I stand for being individual" Which I personally thinks defines the brand. Throughout this short film, the different boot and shoe, is shown throughout the times and what it has developed in to now, to also demonstrate that not a lot has actually changed in their style.
In my video, I plan to use London to set the scene, they may not have been born there, but it is the capital city of where they were born, also, in terms of Docs becoming fashionable, it always started in London. So when it went from the factory to the music scene, it was a London Gig where Pete Townshend was seen wearing the boots, and this is where the MOD craze started. Most British fashion, stemmed from London. So I feel this is a good place to start, by using London's Mis En Scene, to demonstrate the heritage of the brand. The leather jackets may be a new collection to the brand, but what I want to demonstrate is that they still have the heritage of the brand.

In terms of audio, I look into this a lot more. I explored many different british bands that have been associated with Doc Martens such as, The clash, The Jam and The Who.
https://www.youtube.com/watch?v=NCl25RJQPbA

"A Bomb on Wardour street" By the Jam, A very british band, associated with punks/mods, infact in this song towards the end, they say about Doc martens in their song. I thought it was quite a catchy song and possible a potential for the kind of song I was going for.

https://www.youtube.com/watch?v=qN5zw04WxCc
"My Generation" The Who. Another song, that I have found to be greatly suited to what I was going for. The who are the band that actually bought Dr Martens on to the music scene.

These are just a couple of examples of audio which I have being doing research in, but I believe the audio is incredibly important to the fashion film, to set the vibe you want the viewer to feel when watching!