Firstly, I believe that this brand is right for me to do the project on due to being hugely fond of their shoes for a long period of time which is there USP, as well as being rich in British heritage. As well as footwear, they also have a clothing collection which they are not very popular for therefore only bringing in a small portion of their sales, other products that they have recently excelled in, is their leather bags.
After some thought, I decided I wanted to do a range of jackets for the brand, because Jackets were a very common thing back in the 1960's when Youth culture was very much alive, and Dr Martens in the past have never focused on different clothing ranges within their brand.
Here is a brief mindmap of different jackets types that fit within the brand.
